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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Smirnoff Spiked Sparkling Seltzer

2017 Beer Report: Hard sodas, seltzer help FMB segment continue its growth

Analysts project deceleration of growth for alternative alcohol products
jessica Jacobsen
Jessica Jacobsen
March 9, 2017
CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.
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DD RTD Coffee

Readers name their favorite beverage of January

Dunkin’ Donuts Iced Coffee wins with 38 percent
jessica Jacobsen
Jessica Jacobsen
February 21, 2017

In the publication’s Readers’ Choice New Product of the Month poll for January, Dunkin’ Donuts Iced Coffees took the No. 1 spot by garnering 38 percent of the vote. 


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USDA seeks public comments on organic

Program will address commodities, non-food items
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
Whether it’s commenting on a Facebook post, calls to local representatives or voting for the “best” celebrity dancer, Americans are not shy about sharing their opinions. As it begins a new industry-funded research and promotion program, the U.S. Department of Agriculture (USDA) is hoping that holds true as it recently requested public comment for the proposed Organic Research, Promotion and Information Order.
Read More
Daily Greens

Daily Greens helps bring green juice to masses

Company releases Green Ade line as entry point
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
For many, a life-changing event can cause them to reassess their lifestyle, priorities and much more. For Shauna Martin, founder of Austin, Texas-based Daily Greens, her everyday life was altered approximately 11 years ago when she was diagnosed with breast cancer at age 33, when her son was 1 year old. Simultaneously, Martin’s sister also was diagnosed with breast cancer.
Read More
shrink labels

Shrink and stretch labels increase U.S. market share

More co-packers adding this labeling capability, suppliers note
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
In Philip Pullman’s fantasy novel “The Amber Spyglass,” the third book in the “His Dark Materials” trilogy, physicist Mary Malone famously said, “People are too complicated to have simple labels.” In the consumer packaged goods (CPG) market, the same can be said as established and emerging brands look to stand out on crowded store shelves.
Read More
pallet storage

Creativity, automation propelling warehouse storage solutions

SKU proliferation, eCommerce impacting beverage warehouses
jessica Jacobsen
Jessica Jacobsen
February 15, 2017
Home improvement shows have put a spotlight on the benefits of customized closet organizing systems. Yet, when it comes to warehouse operations, it’s going to take more than a visit from “The Property Brothers” to accommodate the expansive needs of a beverage manufacturers and distributors.
Read More
bottled water

Dietary Guidelines align with consumer trends

Processes for 2020 Dietary Guidelines to begin later this year
jessica Jacobsen
Jessica Jacobsen
February 10, 2017
In January 2016, the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) released the 2015-2020 Dietary Guidelines. The eighth edition of this report highlighted the importance of following a healthy eating plan that includes a variety of nutrient-dense foods as well as limiting calories from components such as added sugars, saturated fats and reducing sodium intake.
Read More
Dry Sparkling Fuji Apple

Readers name best new beverage of 2016

Fuji Apple Dry Sparkling wins annual honor
jessica Jacobsen
Jessica Jacobsen
February 7, 2017

Although 2017 might be in full swing, there still is one more recognition for 2016: Beverage Industry’s Readers’ Choice New Product of the Year. Featuring the monthly winners of the magazine’s New Product of the Month poll, the readers were eager to select which one would emerge as the 2016 winner.


Read More

Readers name their favorite beverage of December

Green Ade, Desgin Gin tie for first
jessica Jacobsen
Jessica Jacobsen
January 24, 2017

When it comes to beverage selection, better-for-you options continue to garner  attention from consumers. However, consumers still like to indulge once in a while, and that’s just what we saw in this month’s Readers’ Choice poll.


Read More

Analyzing the path to purchase

Nielsen release platform to help CPG manufacturers, retailers
jessica Jacobsen
Jessica Jacobsen
January 16, 2017
The start of a new year is a popular time in which people and businesses will reflect on what did and did not work in the previous year. For those involved in the consumer packaged goods (CPG) industry, much attention is directed at the holiday shopping season.
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View All Articles by Jessica Jacobsen
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