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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Cantina Puiatti Packaging
Packaging Materials

Premiumization, sustainability influencing labeling materials for beverages

Special effects enhance experience, engagement with consumers
jessica Jacobsen
Jessica Jacobsen
July 27, 2022

SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.


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SVEDKA Tropics Tea Spritz
Special Report

Market saturation prompts hard seltzers to differentiate through key attributes

Gen X, millennials top consumers for hard seltzers
jessica Jacobsen
Jessica Jacobsen
July 25, 2022

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.


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Dematic AGV High Res Horizontal
Warehouse

Automated guided vehicles help warehouses address labor shortage

AGVs support safety efforts within distribution centers
jessica Jacobsen
Jessica Jacobsen
July 21, 2022

The labor shortage impacting the warehouse and transportation sector is resulting in operations managers turning more to automation solutions like automated guided vehicles.


Read More
healthy beverages
Beverage Beat

Innova details strategies for development of healthy beverages

Holistic approach to health gaining traction with consumers
jessica Jacobsen
Jessica Jacobsen
July 19, 2022

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.


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Riboli Family Wines

2022 State of the Beverage Industry | Premium, health and wellness lifting wine, spirits categories

Low alcohol wines, tequila resonating with consumers
jessica Jacobsen
Jessica Jacobsen
July 6, 2022

This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.


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Uncle Matt’s Organic

2022 State of the Beverage Industry | Juice market remains weak

Brands embrace sugar reduction, functionality to boost juice market
jessica Jacobsen
Jessica Jacobsen
July 6, 2022

This year’s State of the Industry report on juice and juice drinks notes that the category sees increasing competition from emerging beverage categories and as such is looking to reimagine itself.


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2022 State of the Beverage Industry

2022 State of the Beverage Industry

jessica Jacobsen
Jessica Jacobsen
July 6, 2022

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.


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Bud Light NEXT

2022 State of the Beverage Industry | Beer market turns to innovations during time of recovery

Premium offerings, FMBs outperform overall beer category
jessica Jacobsen
Jessica Jacobsen
July 6, 2022

This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.


Read More
ROAR Organic beverages
R&D Feature

Consumer awareness of clean label drives demand for ingredient solutions

Suppliers for sweeteners, colors and more develop solutions to support clean label trends
jessica Jacobsen
Jessica Jacobsen
June 28, 2022

With health and wellness driving consumer purchases, beverage-makers are finding clean label and non-GMO a growing priority for today’s shoppers.


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secondary pack innovations
Packaging Materials

Sustainability is driving secondary pack innovations for beverage-makers

Fiber-based solutions help support holistic, premium approaches by brands
jessica Jacobsen
Jessica Jacobsen
June 22, 2022

Beverage-makers looking to reduce the amount of single-use plastic for their products are adapting their secondary packaging approach.


Read More
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