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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process

Jessica Jacobsen

July 19, 2021

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

Beverage Beat

Smarter hydration takes center stage in beverage development

Beverage-makers highlight reduced sugar formulations in hydration drinks

Jessica Jacobsen

July 16, 2021

Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

2021 State of the Beverage Industry: Juice category sees bump during pandemic

Refrigerated lemonades, juice smoothies register double-digit growth

Jessica Jacobsen

July 1, 2021

With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.

2021 State of the Beverage Industry: Energy drinks flourish as consumers seek functionality

Energy shots hampered by impact of pandemic

Jessica Jacobsen

July 1, 2021

The functional attributes of energy drinks have helped the category post growth despite the challenges of the pandemic. Although energy drinks recorded 12.6% growth for the 52 weeks ending May 16, energy shots contracted 3.4%.

Channel Strategies

Total foodservice industry down 25% in 2020

Beverage offerings to play key role in foodservice recovery

Jessica Jacobsen

June 24, 2021

The foodservice channel experienced unprecedented sales declines this past year, with beverage sales underperforming in the channel. Yet, experts forecast beverage will be the great differentiator in its rebuild.

Operations

Palletizing equipment evolves to support lighter packaging materials

Adoption of robotics drives innovation within palletizing, depalletizing market

Jessica Jacobsen

June 22, 2021

As packaging materials have become thinner, material handling equipment ― like palletizing and depalletizing machines ― is adapting to ensure warehouse operations protect the efficacy of beverages.

Top 100 Beverage Companies of 2020

Suppliers developing equipment to alleviate consumer concerns with to-go beverages

Jessica Jacobsen

June 15, 2021

Beverage Industry’s Top 100 Beverage Companies report, based on 2020 fiscal year sales, reflects the ebbs and flows that different factions of the alcohol and non-alcohol beverage market experienced in less than normal times.

Beverage Beat

Beverage companies invest in a more equitable future

Constellation Brands, Uncle Nearest Premium Whiskey establish foundations to support minority-owned businesses

Jessica Jacobsen

June 14, 2021

When looking across various industries, representation among minority-owned brands remains low. Although this underrepresentation also affects the beverage industry, more companies are making an effort to reduce this gap through capital investments.

Cover Feature

Beverage brands rally to support recovery of on-premise channel

On-premise specific packaging, new entries could lift channel

Jessica Jacobsen

June 8, 2021

For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.

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