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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

2022 Beer Report | Demand for craft beer rebounds

RTD cocktails, hard seltzers could stall craft beer’s return

Jessica Jacobsen

March 21, 2022

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products

Jessica Jacobsen

March 21, 2022

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

Beverage Beat

Research shows consumers concerned about clear, understandable labels

Building trust achievable through clear nutrition labels, Attest survey finds

Jessica Jacobsen

March 18, 2022

Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.

Up Close With

SouthNorte taps into the flavors of Mexico for craft beers

Craft brewer moves into ready-to-drink cocktail market

Jessica Jacobsen

March 2, 2022

SouthNorte Beer Co. is helping celebrate the flavors of Mexico with its Mexican-style lagers and now its new ready-to-drink cocktails.

Healthy attributes push kombucha into mainstream

Flavors, hybrid formats help kombucha resonate with consumers

Jessica Jacobsen

February 25, 2022

For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.

Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities

Jessica Jacobsen

February 24, 2022

With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.

2022 Beer Report | Imported beer market prep for potential challenges

High end, low-calorie attributes bolster imported beer segment

Jessica Jacobsen

February 16, 2022

As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration.

2022 Beer Report | Health and wellness, bold flavors lift FMBs, hard seltzers

Analysts predict unique flavor profiles in store for FMBs, hard seltzers

Jessica Jacobsen

February 16, 2022

For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category.

2022 Beer Report | Beer evolves in time of recovery

Domestic beer faces challenges from competing segments

Jessica Jacobsen

February 16, 2022

For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.

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