Jessica Jacobsen

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.

The U.S. beer market is experiencing dissecting storylines as portions of the category thrive while others are adapting to changing consumer tastes. Domestic beers remain challenged, but see a boost from super-premium brands.

For the U.S. craft beer market, the difference between retail performance and on-premise sales illustrates how the recovery that craft beer has experienced since the pandemic remains nuanced.

Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

In this Q&A with Beverage Industry, the GoTab CEO and founder details what prompted his influence for the company and how today’s foodservice and on-premise trends have evolved in wake of the pandemic and other consumer trends.

As consumers embrace unconventionality, beverage-makers are developing new products that support that sentiment. Trends reports show that inspiration even is coming from outside the planet.

In the name of sustainability beverage manufacturers are taking a proactive approach with packaging innovations. With Beverage Industry’s annual Best Packages of Year feature, the editors selected a collection of packaging releases that highlight the sustainable packaging efforts that beverage-makers are applying to their brands.