Home » Authors » Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Premium beverage categories turning to glass packaging

Glass market navigating supply chain challenges

Jessica Jacobsen

April 20, 2022

No Comments

As consumers strike the balance between sustainability and premiumization, packaging materials like glass are amalgamating these in-demand product attributes.

Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS

Jessica Jacobsen

April 19, 2022

No Comments

A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.

Packaging Materials

Post-consumer resin key to plastic’s future with beverage-makers

Value, recycling attributes aid packaging material’s status in beverage market

Jessica Jacobsen

April 7, 2022

No Comments

Although plastic bottles and containers are in high demand, for many beverage manufacturers the type of plastic they’re seeking is evolving as recycled PET is on the rise.

CoverFEAT_CollabBev_BI_CoverFeatOpeningImage_1170x658.jpg

Cover Feature

Beverage-makers share expertise to develop new products with familiar brands

Analysts anticipate more non-alcohol, alcohol crossover to come

Jessica Jacobsen

April 5, 2022

No Comments

In the U.S. beverage market, consumers are seeing more of their favorite brands and companies partner to cross figurative lines by entering new categories through collaboration efforts.

Channel Strategies

On-premise looks to move beyond recovery and into growth

Operators embrace digital solutions, to-go packages beyond pandemic

Jessica Jacobsen

March 24, 2022

No Comments

One of the most harshly impacted industries in the early days of the pandemic, on-premise has shown its ability to pivot. Data suggests that the channel has recovered from its early pain points with analysts predicting growth for on-premise.

2022 Beer Report | Non-alcohol beer goes mainstream

Moderation, health and wellness fuel consumer interest in alcohol-free beer

Jessica Jacobsen

March 23, 2022

No Comments

Improved taste profiles, coupled with health and wellness, help non-alcohol beer reach a deeper consumer market.

2022 Beer Report | Demand for craft beer rebounds

RTD cocktails, hard seltzers could stall craft beer’s return

Jessica Jacobsen

March 21, 2022

No Comments

Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments.

2022 Beer Report | Hard cider market takes on competition

Lighter options, mashups drive innovation in hard cider new products

Jessica Jacobsen

March 21, 2022

No Comments

In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.

Beverage Beat

Research shows consumers concerned about clear, understandable labels

Building trust achievable through clear nutrition labels, Attest survey finds

Jessica Jacobsen

March 18, 2022

No Comments

Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.