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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

tasty fresh

Voice pick technology helps warehouses adapt to growing SKU counts

Cloud-based software, language support keeps technology advancing with beverage needs
jessica Jacobsen
Jessica Jacobsen
September 25, 2025

Beverage warehouses contending with fixed space and a growing SKU proliferation are adapting and growing by turning to the latest in voice picking technology.



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three new limited-time-only flavors of Waterloo Sparkling Water

Bottled water brings more than hydration to consumers

Flavor, better-for-you attributes support category’s future
jessica Jacobsen
Jessica Jacobsen
September 23, 2025

Known for its hydration benefits, bottled water is evolving beyond this key attribute as manufacturers address flavor, function and packaging.


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7 Eleven Coffee Bar

Convenience stores deliver on consumers need to treat themselves

CPG, foodservice sales continue to gain share in convenience channel
jessica Jacobsen
Jessica Jacobsen
September 18, 2025

Convenience stores remain a staple within the consumer shopping experience, becoming a go-to destination for food and beverage.



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beverages from HTeaO and Poppi Feel-Good Prebiotic Soda

Dirty sodas continue to pop-up in North America

Foodservice collaborations, alcohol versions take dirty sodas to next level
jessica Jacobsen
Jessica Jacobsen
September 17, 2025

Dirty sodas started off as viral hit, but North American launch data shows these having staying power with consumers, brands are embracing that engagement with foodservice and alcohol partnerships.


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SGWS Warehouse

Southern Glazer’s structures portfolio for success

Wholesaler looks for right opportunities to expand offerings
jessica Jacobsen
Jessica Jacobsen
September 12, 2025

As a distinguished leader in the beverage alcohol wholesale community, Southern Glazer’s Wine & Spirits, Miami and Dallas, understands the importance in remaining tapped into the trends driving consumers’ path to purchase.


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Southern Glazer’s Wine & Spirits

2025 Wholesaler of the Year: Southern Glazer’s Wine & Spirits

Family-led wholesalers’ passion continues with next generation leadership
jessica Jacobsen
Jessica Jacobsen
September 10, 2025

With a U.S. footprint that spans 47 markets along with international reach in Canada, the Caribbean, Central America and South America, as well as the travel retail and cruise sector, Southern Glazer’s Wine & Spirits is staying on top of market needs by delivering exceptional service, insights and innovation.


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Stevia

Sweeteners support ‘sweet’ beverage innovations

Health consciousness, low-calorie trends influence sweetener choices
jessica Jacobsen
Jessica Jacobsen
September 5, 2025

As formulators are developing new products, the sweeteners options from which to choose are helping fuel some “sweet” innovations.


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Pepsi Tailgate Crashers

Pepsi looks to own tailgating with new campaign

Tailgate Crashers builds on carbonated soft drink brand’s Food Deserve Pepsi
jessica Jacobsen
Jessica Jacobsen
September 3, 2025

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.


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lemon and honey tea

Sweeteners help consumers balance taste, sugar reduction

Beverages using hybrid sweeteners continue to thrive
jessica Jacobsen
Jessica Jacobsen
August 28, 2025

U.S. consumers are finding their own balance when it comes to sweetener consumption as they weigh sugar reduction with taste.


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a Crown WJ 50 Series compact pallet truck

Forklifts help beverage warehouses accommodate expanded portfolios

Lift trucks manufacturers embrace software technology, ergonomics to support operators
jessica Jacobsen
Jessica Jacobsen
August 21, 2025

Beverage warehouses rely on forklifts to support a growing SKU portfolio while also maintaining safety within the facility.


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