Jessica Jacobsen

High West Distillery brings its specialized whiskies to enthusiast as it celebrates 20 years of whiskey blending.

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data. 

Plant-based proteins have moved from being a niche option to a go-to ingredient to meet protein needs in beverage development.

Zero-sugar and diet extensions have aided the performance of the carbonated soft drink market as well as the proliferation of prebiotic sodas.