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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

7 Eleven Fusion Drinks

Circana report shows consumers’ pursuit of well-being

Hydration, increased energy among trends important to global consumers
jessica Jacobsen
Jessica Jacobsen
September 13, 2024

Market research firm Circana released its report “Tapping Into the Global Consumer Well-Being Opportunity,” where it identified ways consumers pursue their well-being across various sectors, including hydration and increased energy.


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Sunshine Cocktails

Canned cocktails market poised for growth

To mark International Canned Cocktail Day check out this list of new additions to market
jessica Jacobsen
Jessica Jacobsen
September 10, 2024

Given the growing popularity of canned cocktails, consumers might be eager to celebrate International Canned Cocktail Day, taking place Sept. 10.


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Wander + Ivy

Wander + Ivy brings organic quality to single-serve wine market

Wine company invests in customized bottling line
jessica Jacobsen
Jessica Jacobsen
September 9, 2024

Recognizing the white space of organic wines in the single-serve segment, Dana Spaulding founded Wander + Ivy. To help scale the brand, the company invested in a customized bottling line.


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Nectar Creek Meadery
Beverage Beat

Honey offers beverage alcohol new opportunities

Spirits, meads take advantage of honey’s attributes in new product development
jessica Jacobsen
Jessica Jacobsen
August 22, 2024

Honey has a rich history in beverage alcohol whether it’s with the creation of meads — a honey wine — or its addition to whiskey. Now the ingredient is finding itself in more spirits categories as brands look to differentiate.


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MILK LATTE

Diverse consumer demands keep coffee market fresh

Instant, concentrates generating sales for coffee category
jessica Jacobsen
Jessica Jacobsen
August 21, 2024

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.


Read More
pitahaya smoothie

IFT FIRST showcases latest ingredient solutions for beverage-makers

Functionality, flavor exploration influence prototypes
jessica Jacobsen
Jessica Jacobsen
August 19, 2024

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.


Read More
Happy Thursday spiked refreshers

Flavor helps ready-to-drink alcohol go mainstream

Premiumization, expanding beyond core consumers vital for continued RTD alcohol’s growth
jessica Jacobsen
Jessica Jacobsen
August 8, 2024

Experts credit consumers’ affinity for ready-to-drink (RTD) alcohol to flavor exploration. With growth from premium RTD cocktails and hard teas, the category has been a positive for the overall beverage alcohol market.


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Gen Z.jpg

Understanding the potential of influencer content

NCSolutions’ Deirdre McFarland shares insights on creator-generated content
jessica Jacobsen
Jessica Jacobsen
August 5, 2024

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.


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drink with ginger, apple and lemon

Consumer focus on prevention over cure driving immune support ingredients

Biotic ingredients, vitamins aid beverage formulations
jessica Jacobsen
Jessica Jacobsen
July 23, 2024

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.


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automated guided vehicles (AGVs

Automated guided vehicles provide relief in beverage warehouses

AGVs address labor concerns, safety, quality control and more
jessica Jacobsen
Jessica Jacobsen
July 16, 2024

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.


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View All Articles by Jessica Jacobsen
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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