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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

2024 Beer Market Report
Special Report

2024 BEER MARKET REPORT

Positioning for a comeback
jessica Jacobsen
Jessica Jacobsen
March 7, 2024

This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.


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Organic cold brew coffee

Organic, functional demands driving future for coffee ingredients

At-home consumption, alternative additives open doors for coffee
jessica Jacobsen
Jessica Jacobsen
February 19, 2024

Coffee trends are prompting beverage-makers to adapt to new consumer demands for the staple American beverage. However, as consumers seek out organic, functional attributes in coffee solutions, experts see more opportunities beyond the traditional coffee category.


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shopping cart, calculator, receipt
Beverage Beat

Authenticity vital as consumer shopping behaviors shift

Salsify report suggests way to engage with consumers as budgets impact spending habits
jessica Jacobsen
Jessica Jacobsen
February 15, 2024

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.


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BODYARMOR Zero Sugar drinks
Packaging Materials

Sleeve labels offers billboard effect while addressing recyclability

Suppliers see washable inks, PCR-compliant as future for shrink and stretch labels
jessica Jacobsen
Jessica Jacobsen
January 29, 2024

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.


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Wesftalia beverage warehouse
Warehouse

Automation continues to improve storage, efficiency in beverage warehouses

Pallet shuttle technology, denser storage could be future of storage solutions
jessica Jacobsen
Jessica Jacobsen
January 23, 2024

To streamline their operations, beverage warehouses are turning to the latest in automated storage systems to ensure all is in working order.


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Olipop Set
Category Focus

Growing consumer awareness propels gut-health beverages to new heights

Opportunity abounds to educate consumers on pro- and prebiotic differentiation
jessica Jacobsen
Jessica Jacobsen
January 22, 2024

Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.


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Baby Boomer shopper
Beverage Beat

Shopping frequency, naturalness impact baby boomer shopping patterns

84.51° Stratum details reduction of shopping trips as consumers age
jessica Jacobsen
Jessica Jacobsen
January 15, 2024

With all baby boomers at least 65 or older by 2030, beverage-makers should consider what this demographic needs as their shopping habits evolve.


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C4 Performance Energy

C4 leans into world of sports to fuel consumers

Nutrabolt teases new innovations, collaborations for Active Nutrition business
jessica Jacobsen
Jessica Jacobsen
January 5, 2024

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.


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recycling
Beverage Beat

Studies show need for recycling education, awareness and improved access

Recycling efforts being addressed nationally, globally
jessica Jacobsen
Jessica Jacobsen
December 27, 2023

When it comes to recycling, studies show that consumers express concerns about recycling success in the United States, but companies are looking to change that through education, awareness and improved access.


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aluminum cans
Packaging Materials

Ends, closures innovations center on eco-friendly future

Recycling efforts, tethered closures help beverage-makers reach sustainability goals
jessica Jacobsen
Jessica Jacobsen
December 19, 2023

Beverage-makers are reaching sustainability goals as suppliers direct innovations for tabs, ends and closures with these aspects in mind. 


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
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Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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