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Home » Topics » News

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Beverage Forum comes to Chicago

The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015

The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.


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The Coca-Cola Co. announces return of Share a Coke campaign

Personalized packaging to include four times as many names as last year
April 14, 2015

Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says. 


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KonaRed reports strong sales growth for 2014

Company marks first full year as public company
April 14, 2015

Kalaheo, Hawaii-based KonaRed Corp. reported an 80 percent increase in consumer product sales plus delivery revenues to nearly $1.1 million for 2014, compared with nearly $605,000 the previous year. Net sales for the company, which includes consumer product sales, delivery fees and raw material ingredient sales, increased 39 percent to nearly $1.3 million, compared with nearly $906 million in 2013.


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Blue Moon plans new brewery

MillerCoors subsidiary celebrates 20th anniversary
April 14, 2015

Blue Moon Brewing Co., a Golden, Colo.-based operating unit of MillerCoor’s Tenth and Blake Brewing Co., is celebrating its 20th anniversary with the planning of a new brewery that is scheduled to open in 2016.


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PepsiCo announces marketing partnership with NBA

Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015

Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.


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Strongbow launches summer marketing campaign

Hard cider brand encourages consumers to drink over ice
April 7, 2015

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 


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Skyy Vodka launches Skyy Barcraft

Line extension inspires simple, at-home mixology
April 7, 2015

Skyy Vodka, a brand of San Francisco, Calif.-based Campari America, launched Skyy Barcraft, a line of cocktail-inspired vodkas in Watermelon Fresca, Margarita Lime and White Sangria varieties.


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More than $5 million raised from Starbucks-Oprah Winfrey partnership

Starbucks stores to offer special deal April 9-11
April 6, 2015

Starbucks Coffee Co., Seattle, announced that through its partnership with Oprah Winfrey, which began a year ago, sales of Teavana Oprah Chai have now raised more than $5 million for youth organizations in the United States and Canada.


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Heineken USA develops BrewLock technology for draft beer

Keg system utilizes customize air compressor for beer dispensing
March 19, 2015

Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.


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Suppliers aim for productivity boosts

Douglas Machine Inc.'s new Vectra cartoner reduces changeparts, changeover time
March 16, 2015

Douglas Machine Inc. integrated its Vectra cartoner with dual Fanuc M-3iA Delta robots to reduce the time and number of parts required for changeover.


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