Dunkin’ K-Cup pods now available at thousands of retailers
Partnership expands distribution
Dunkin' Brands Group, Inc., Canton, Mass., The J.M. Smucker Company, Orrville, Ohio, and Keurig Green Mountain, Inc., Waterbury, Vt., announced that Dunkin' K-Cup pods are now available for sale at thousands of retailers nationwide for the first time, the companies say. As part of an agreement between the three companies first announced in February, Smucker will distribute and market Dunkin' K-Cup pods exclusively to grocery chains, mass merchandisers, club stores, drug stores, dollar stores and home improvement stores. Keurig will distribute and market Dunkin' K-Cup pods exclusively to specialty stores such as Bed Bath & Beyond, Kohl's and Macy's, as well as office supply retailers such as Staples and Office Depot beginning this summer.
Dunkin' K-Cup pods are also now available for sale online at OnlineStore.Smucker.com and Keurig.com, as well as DunkinDonuts.com. The Dunkin' K-Cup varieties available include Original Blend, Decaf, Hazelnut, French Vanilla and Chocolate Glazed Donut.
Also, a coupon for $1.50 off the purchase of any two packages of Dunkin' K-Cup pods or packaged coffee at grocery stores and other retailers nationwide will be available in select Sunday newspapers on June 14.
In February, Dunkin' Brands, The J.M. Smucker Company and Keurig signed agreements for the manufacturing, marketing, distribution and sale of Dunkin' K-Cup pods at retailers nationwide in the U.S. and Canada, and online, the companies say. Keurig remains the exclusive producer of Dunkin' K-Cup pods, and J.M. Smucker Company currently manufactures and distributes Dunkin' Donuts brand premium bagged coffee where groceries are sold, under license from Dunkin' Donuts, according to the companies.
"Earlier this year we announced our new agreement with our two long-standing partners to offer new and existing customers throughout the U.S. and Canada more options for purchasing Dunkin' K-Cup pods. Today, we mark a key moment in our brand's history of coffee leadership as Dunkin' K-Cup pods are now available at thousands of retail outlets nationwide and online," said John Fassak, vice president of Dunkin' brands new business development, in a statement. "This is an exciting milestone for our company, and we very much look forward to continuing our partnership with The J.M. Smucker Company and Keurig to bring our famous coffee to more customers, and meet growing consumer demand for single-serve, at home coffee."
"This is exciting for the growth of both The J.M. Smucker Company and the entire coffee category," said Steve Oakland, president of coffee and foodservice at The J.M. Smucker Co., in a statement. "Our company has had a long and successful relationship with Dunkin' Brands to bring the legendary taste of Dunkin' Donuts' coffee to grocery stores all across the country. We are thrilled to further our partnership and expand the Smucker coffee portfolio by now bringing Dunkin' K-Cup pods into retail channels, including wherever groceries are sold."
"Our existing consumers and retail partners told us they wanted broader availability of Dunkin' K-Cup pods and we are excited to expand the distribution for Keurig consumers who know and love Dunkin' Donuts' signature coffee," said Dan Cignarella, vice president of strategic partnerships at Keurig, in a statement. "The expanded distribution of Dunkin' Donuts pods also offers a unique opportunity to attract new consumers who have affinity for Dunkin' Donuts' coffee but who haven't yet tried the quality and convenience of single serve with a Keurig brewing system."