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Budweiser America packaging

Budweiser emblazons America on cans, bottles

New packaging hits shelves May 23
May 10, 2016

Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles. 


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Dr1 and mountain dew

Mountain Dew partners with DR1 Racing for drone races

Brand signs and sponsors drone in race
May 10, 2016

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport. 


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Margarita ranks most popular cocktail in the US, Nielsen CGA survey finds

Tequila ranks as favorite base for cocktails
May 10, 2016

Nielsen CGA, a joint venture between New York-based Nielsen and CGA Strategy, United Kingdom, released insights from its first “On-Premise Consumer Survey” for the U.S. market. 


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Pepsi Emojis

Pepsi launches #PepsiMoji campaign

Worldwide campaign features unique elements in each country
May 3, 2016

Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds. 


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Barfoot Can Spritzers

Barefoot launches Refresh Spritzers in cans

Cans offer convenience, portability for wine drinkers
May 3, 2016

Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced the national launch of Barefoot Refresh Spritzers in convenient, portable cans. The canned wines let people take wine many places where it couldn’t go before, the company says.


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Franklin/Minute Maid

Olympic athlete Missy Franklin joins Minute Maid campaign

Franklin thanks her parents in new digital film
May 2, 2016

The Coca-Cola Co., Atlanta, announced that Olympic athlete and swimmer Missy Franklin will join its Minute Maid brand’s Doin’ Good campaign, which debuted in April 2015. 


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Runa LLC receives investment from Leonardo DiCaprio

Investment round includes several celebrities
May 2, 2016

New York-based Runa LLC announced that AcademyAward-winning actor and environmental activist Leonardo DiCaprio recently invested in the company and will join the company’s advisory board. Other investors include actor and comedian Marlon Wayans, actor Adam Rodriguez and professional tennis players John Isner and Steve Johnson, the company says. This group joins existing Runa supporters, including actor Channing Tatum, who was an early investor, it adds.


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High Brew Coffee receives $4 million investment

DPS distribution partnership brings High Brew to 5 major cities
April 28, 2016

Austin, Texas-based High Brew Coffee, a company known for its ready-to-drink (RTD) cold-brew coffees, announced a Series A-2 investment of $4 million from Austin, Texas-based CAVU Venture Partners, a recently-launched fund focused on investment and incubation in healthy food and beverage companies. Additionally, High Brew Coffee announced a new distribution partnership with Plano, Texas-based Dr Pepper Snapple Group (DPS), which will include expanded distribution in key markets, it says. 


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Hi-C Ecto Cooler

Hi-C Ecto Cooler returns for a limited time

Product hits market in conjunction with new ‘Ghostbusters’ movie
April 26, 2016

Fans of the “Ghostbusters” franchise have one more reason to celebrate this summer as Atlanta-based The Coca-Cola Co.’s Hi-C brand announced release of Hi-C Ecto Cooler, a juice drink for those nostalgic for the 1980s and 1990s, the company says. Hi-C Ecto Cooler will be available for a limited time starting May 30. Its resurgence comes after a 15-year hiatus, as “Ghostbusters” hits theaters July 15.


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Survey finds bottled water tops with Gen Z

Survey results to be released at the Beverage Forum
April 26, 2016

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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