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Minute Maid announces new campaign

Marketing program encourages imperfect family moments
April 10, 2018

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”


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Bud Light Lime and Orange

Bud Light expands citrus portfolio

Beer brand reformulates Bud Light Lime, releases Bud Light Orange
April 10, 2018

Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says. 


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Foley Family Wines purchases Acrobat wine brand

Acquisition designed to further Oregon wine market
April 6, 2018

Two of America's family owned and operated wineries jointly announced that Foley Family Wines, Santa Rosa, Calif., has purchased Oregon's Acrobat wine brand from King Estate Winery, Eugene, Ore.


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FIJI Water Sports Cap

FIJI Water unveils sports cap bottle

Cap innovation opens bottled water brand to new audiences
April 5, 2018

FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design. 


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Effen Vodka Chicago Cubs

EFFEN Vodka releases Chicago Cubs bottle

Limited-edition packaging available in time for home opener
April 4, 2018

In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.


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Ciroc Vodka Summer Colada

Sean ‘Diddy’ Combs, Cîroc relaunch Summer Colada

Flavored vodka first of 2018 Cîroc Summer Collection
April 3, 2018

Sean "Diddy" Combs and Norwalk, Conn.-based Diageo North America, the makers of Cîroc Ultra Premium Vodka, are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 Cîroc Summer Collection. Originally released in 2017 as a limited-edition vodka, Cîroc is relaunching the liquid due to its overwhelming success.


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Nuun Immunity

Nuun Immunity launches Immunity varietal

New dietary supplement designed around botanical blend
April 3, 2018
Seattle-based Nuun launched Immunity, the brands latest innovation created to support the body's natural immune defense systems.
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Gin and Tonic Kit

Damrak Gin, Q Drinks release gin and tonic kit

Limited-offering packaging available throughout summer
April 2, 2018

Damrak Gin and Q Drinks have collaborated to create a craft gin and tonic kit scheduled to hit retail outlets nationwide. 


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Himalayan Mineral Water

Himalayan Natural Mineral Water launches in US

Bottled water brands release part of partnership between Tata, Talking Rain
April 2, 2018

Tata Waters, a division of Montvale, N.J.-based Tata Global Beverages, and Talking Rain Beverage Co., Preston, Wash., have joined forces in bringing a new premium bottled water, Himalayan Natural Mineral Water, to the U.S. market.


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Heineken Cooler Pack

Heineken’s CoolerPack returns for summer

18-pack to be featured on national TV throughout season
March 28, 2018

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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