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Dos Equis unveils latest marketing campaign

Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World. 


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Single-cup coffee up 74 percent in retail

Overall coffee category up 1.6 percent
March 15, 2016

Single-cup coffee is playing an increasingly larger role in retail coffee sales. Single-cup sales growth comprised 74 percent of retail coffee sales growth of $761 million, according to Rockville, Md.-based Packaged Facts. 


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Union Horse Rye Whiskey and Bourbon

Union Horse Distilling releases new craft spirits

Reunion Straight Rye Whiskey and Bourbon Whiskey made in small batches
March 14, 2016

To continue its commitment to creating craft spirits, Lenexa, Kan.-based Union Horse Distilling Co. released Reunion Straight Rye Whiskey and Reserve Straight Bourbon Whiskey to market.


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Best Damn Office Chair

Best Damn Brewing Co. unveils innovative beer gear

Best Damn Office Chair premieres at SXSW Interactive Festival
March 14, 2016

At the 23rd annual South by Southwest (SXSW) Interactive Festival, Best Damn Brewing Co., a brand of Anheuser-Busch, St. Louis, launched Best Damn Beer Gear. 


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The Freedonia Group

U.S. demand for pouches to exceed $10 billion, The Freedonia Group states

Food and beverage markets comprise majority of demand
March 8, 2016

According to Cleveland-based The Freedonia Group, demand for pouches in the United States will grow 4.4 percent a year through 2020 to $10.1 billion,primarily driven by the introduction of pouch packaging into new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.   


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Bolthouse 2016 innovations

Bolthouse Farms announces spring beverage launches

New beverages boast organic, protein ingredients
March 8, 2016

In response to consumers' growing demand for more premium beverages with protein, various flavors and on-trend ingredients, Bolthouse Farms, a subsidiary of Camden, N.J.-based Campbell Soup Co., announced its new 2016 spring beverage innovations that will launch under the Bolthouse Farms and 1915 Bolthouse Farms brand names, the company says. 


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Cascadia Managing Brands, BeyondBrands enter into strategic partnership

Alliance features roster of more than 70 experts
March 7, 2016

Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, has entered into a strategic alliance with New York-based BeyondBrands, a new conscious products collective founded by Eric Schnell and Marci Zaroff. 


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CORE Nutrition launches low-calorie, fruit-infused line

CORE Organic will be available in May
March 4, 2016

Los Angeles-based CORE Nutrition, purveyors of CORE Hydration premium bottled water, announced its major market rollout of its newest innovation, CORE Organic, a USDA Certified, organic fruit-infused beverage with antioxidants and 5 calories in each serving.


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Chattanooga Coca-Cola announces grand opening of new facility

Coca-Cola United makes $67 million investment in Chattanooga
March 3, 2016

Chattanooga Coca-Cola Bottling Co., a division of Birmingham, Ala.-based Coca-Cola Bottling Co. United Inc. (Coca-Cola United), announced the official grand opening of its new 296,000-square-foot, state-of-the-art facility on Shepherd Road in Chattanooga, Tenn. 


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