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White Claw, a brand of The Mark Anthony Group of Companies, announced the launch of new White Claw Premium Vodka, a triple wave filtered vodka. The filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness, according to the company.  

With a smooth and delicate flavor thanks to a three-time distillation process, it has become “a favorite among consumers who are looking for a whiskey that is complex, yet approachable.”

Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.

Earlier this month, BHC unveiled a Cherry Limeade hard cider. The flavor was inspired by the popular Slushie flavor combo and blends juicy cherries and tangy lime flavors, the company says.

RIOT Energy, an organic energy drink brand from Venice Calif., announced it secured a minority investment from Sierra Nevada Brewing Co., Chico, Calif. Sierra Nevada will initially serve as an investor and will eventually produce and package RIOT Energy products at its new 85,000-square-foot facility, CanDo Innovation Center, which is slated to begin operations this summer.

Essentia Water announced a new partnership with Emmy-nominated actor and producer Millie Bobby Brown. Brown will be featured in an upcoming installment of Essentia's “Stop for Nothing” campaign series, which highlights how she balances her many roles by taking a moment to hydrate and recenter.

Simply Spiked, a brand of Chicago-based Molson Coors Beverage Co., announced its back with a new innovation: Simply Spiked Peach, which is set to launch this spring. The new line of four peach flavors will be available nationwide at the end of March, the company notes. In true Simply Spiked fashion, the brand is teasing the release early to prepare its fans for just how juicy this spring is going to get, it says.

The BevOps Fleet Summit will take place April 11-13 at the M Resort Spa & Casino in Henderson, Nev. The conference will address the business challenges and industry trends of today’s beverage marketplace and how operators can prepare for what’s next.