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Green Mountain Coffee to change distribution model

June 15, 2010
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Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., will change its wholesale distribution model in the northeast United States from a direct-store model to a distributor-based model, the company said.
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Pepsi Refresh partners with NASCAR drivers, announces May winners

June 8, 2010
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The Pepsi Refresh Project has funded more than 100 projects in 30 states with more than $5 million. The project also announced a partnership with NASCAR drivers Jeff Gordon, Jimmie
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DPS releases first corporate responsibility report

June 8, 2010
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Dr. Pepper Snapple Group Inc. (DPS), Plano, Texas, released its first corporate social responsibility report, a document that outlines five-year goals for sustainability, health and wellness, philanthropy, workplace environment and
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Coca-Cola takes on DPS brands in CCE's territory

June 7, 2010
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The Coca-Cola Co., Atlanta, announced a distribution agreement with the Dr Pepper Snapple Group, Plano, Texas, for certain DPS brands in Coca-Cola Enterprises’ (CCE) territory as well as the addition
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G Series Pro extends distribution to Dick's Sporting Goods

June 1, 2010
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The Gatorade Co., Chicago, a division of PepsiCo, announced that its G Series Pro line of professional level sports nutrition beverages and bars is now available at Dick’s Sporting Goods.
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New beverage packages feature redesigns, lightweight options

June 1, 2010
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Package makeovers have become increasingly popular during the economic downturn as a tactic to refresh a brand for consumers. This month, Minute Maid, Miller High Life and Arizona Iced Tea
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Wal-Mart adds Jones Soda

June 1, 2010
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Jones Soda Co., Seattle, will distribute its sodas in Wal-Mart’s approximately 3,800 U.S.-based stores. The partnership increases Jones’ total retail outlet distribution by nearly 10 percent, the company said. Jones
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PepsiCo to invest $2.5 billion in China over next three years

May 25, 2010
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PepsiCo, Purchase, N.Y., plans to invest an additional $2.5 billion in China during the next three years. The newly announced investment is in addition to the $1 billion investment the
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Snapple debuts 'Celebrity Apprentice'-created teas

May 25, 2010
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Snapple, a brand of Dr Pepper Snapple Group (DPS), Plano, Texas, will offer two teas created by the finalists of television’s “The Celebrity Apprentice,” musician Bret Michaels and actress Holly
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Odwalla expands plant a tree program nationwide

May 25, 2010
One Comment
Odwalla, Half Moon Bay, Calif., launched its third annual Plant a Tree Program, which is a partnership between The Coca-Cola Co.-owned juice brand and America’s State Parks. The program allows
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Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

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