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Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says. 

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released its latest variety to its Scotch whisky portfolio: Johnnie Walker Island Green.

Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.

Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.

Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says.