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In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.

Sean "Diddy" Combs and Norwalk, Conn.-based Diageo North America, the makers of Cîroc Ultra Premium Vodka, are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 Cîroc Summer Collection. Originally released in 2017 as a limited-edition vodka, Cîroc is relaunching the liquid due to its overwhelming success.

Damrak Gin and Q Drinks have collaborated to create a craft gin and tonic kit scheduled to hit retail outlets nationwide. 

Tata Waters, a division of Montvale, N.J.-based Tata Global Beverages, and Talking Rain Beverage Co., Preston, Wash., have joined forces in bringing a new premium bottled water, Himalayan Natural Mineral Water, to the U.S. market.

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice. 

Red Bull North America Inc., Santa Monica, Calif., announced a limited-edition Red Bull Kris Bryant can is hitting shelves across Chicagoland and parts of the Midwest, just in time for the start of the 2018 MLB season. This will be the first packaging collaboration with the Chicago Cubs third baseman, who was the National League’s 2016 Most Valuable Player.

St. Helena, Calif.-based Bandit Wines announced a $50,000 donation to the National Park Foundation, the official nonprofit partner of the National Park Service.

The Macallan, a brand of New York-based The Macallan Distillers Ltd., unveiled a rare limited-edition single-malt whisky: The Macallan 50 Years Old, 2018 release.

Carlsbad, Calif.-based Mamma Chia, National Chia Day founder and chia beverage creator, is celebrating National Chia Day on March 23 with a new release of its Clean Energy Beverages.