Beverage News - Articles - Page 185

LIFEWTR, Frieze announce a creative deal

Beverage companies form global partnership

May 1, 2018

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

Southern Glazer’s, Ste. Michelle expand agreement

Distributor, wine company now aligned in 26 states

April 23, 2018

Southern Glazer’s Wine & Spirits, Miami and Dallas, announced that it has expanded distribution agreements in the Pacific Northwest with Ste. Michelle Wine Estates, Woodinville, Wash.

Pernod Ricard, LOLIWARE create sustainable cocktail experience

Company develops fully edible, compostable LOLISTRAW

April 23, 2018

To further complement its commitment to eliminate single-use, nonbiodegradable straws and stirrers from the beverage business, New York-based Pernod Ricard USA is collaborating with New York-based LOLIWARE and its co-founders Chelsea Briganti and Leigh Ann Tucker to reimagine the cocktail consumption experience through the use of the recently launched LOLISTRAW, a hypercompostable fully edible straw.

Top 2018 headline: SONIC releases Cookie Jar Shakes

Limited-offering shakes available in three varieties

April 23, 2018

As 2018 comes to a close, the editors of Beverage Industry want to highlight the Top 3 most-viewed beverage news headlines for the year. No. 1 was the announcement by SONIC's Drive-In, Oklahoma City, that it was releasing SONIC’s new Cookie Jar Shakes as part of its Summer Nights event.

Tropical SKI returns for summer

Limited-edition CSD adds text-to-win promotion

April 20, 2018

Chattanooga, Tenn.-based The Double Cola Co. announced the return of Tropical SKI, a carbonated soft drink (CSD) known for its bright blue color. The limited-edition flavor will return this month in select market in the Midwest and Southeast, including Indiana, Illinois, Missouri, Ohio and Kentucky.

Readers name their favorite new beverage of March

Stillhouse Black Bourbon garners more than three-fifths of vote

Jessica Jacobsen

April 17, 2018

When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.

IRI releases 2017 New Product Pacesetters

Beverages hold strong in Top 10 for convenience stores

April 17, 2018

Chicago-based Information Resources Inc. (IRI) announced last year’s most successful consumer packaged goods (CPG) launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success.

Stella Artois unveils new international campaign

Joie de Bière will be beer brand’s largest marketing effort to date

April 16, 2018

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.