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NBWA announces latest initiative

Organization celebrates 81st convention
November 21, 2018
At its 81st Convention, the National Beer Wholesalers Association (NBWA) President and Chief Executive Officer (CEO) Craig Purser and outgoing NBWA Chairman Jim Matesich, CEO of Matesich Distributing, welcomed a crowd of more than 1,600 people and highlighted the many accomplishments of the industry during the past year.
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NWNA facilities achieve AWS certification

Company to implement AWS Standard in all facilities by 2025
November 21, 2018
Created and supported by environmental conservation groups, development organizations and industry leaders, the AWS Standard is the first comprehensive global benchmark for responsible water stewardship across social, environmental, and economic criteria, the company says.
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KDP to buy CORE Nutrition

CORE LLC to receive $525 million
November 21, 2018
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, have entered into a definitive agreement to acquire CORE Nutrition LLC at a value of $525 million, or approximately $435 million net of anticipated tax benefits.
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WX Brands expands portfolio

Company purchases Reckless Love, Sunday Funday brands
November 21, 2018
Reckless Love and Sunday Funday wines join WX Brands’ group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
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Black Friday Beer

Lakefront Brewery continues Black Friday beer tradition

Craft brewer releases 2018 varietal, XXX Vintage Reserve
November 20, 2018

For the past eight years, Milwaukee-based Lakefront Brewery has released its Black Friday beer. On Nov. 23, Lakefront Brewery will release both the 2018 vintage of its famed, Black Friday beer, and the Black Friday XXX Vintage Reserve, created with 2015, 2016 and 2017 Black Friday.


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Svedka Campaign

SVEDKA Vodka launches first national campaign in 5 years

Bring Your Own Spirits encourages authenticity, diversity, brand says
November 20, 2018

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.


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164 million shoppers expected during Thanksgiving weekend

Survey shows 75 million consumers expected to shop Cyber Monday
November 20, 2018

Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released by the Washington, D.C.-based National Retail Federation and Prosper Insights & Analytics.


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PepsiCo Nutrition Greenhouse

PepsiCo unveils Nutrition Greenhouse North America lineup

Emerging food and beverage brands to participate in optimization program
November 12, 2018

PepsiCo Inc., Purchase, N.Y., announced the 10 emerging food and beverage brands that will join its first collaborative accelerator program in North America. Each of the 10 participating startups will receive $20,000 in grant funding and participate in a six-month business optimization program. The Nutrition Greenhouse program is designed to accelerate the growth of these startups with personalized mentorship from experts at some of PepsiCo's leading and emerging brands.


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Sparkling Ice Cranberry Frost

Sparkling Ice releases Cranberry Frost

Limited-edition sparkling water also available in club packs
November 12, 2018

Sparkling Ice, a brand of the Talking Rain Beverage Co., Preston, Wash., introduced Cranberry Frost, a new limited-edition flavor launching just in time for the holiday season.


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