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Campbell reports 3rd-quarter results

May 21, 2013

Camden, N.J.-based Campbell Soup Co. reported a 15 percent increase in sales to nearly $2.1 billion for the third quarter of fiscal year 2013.


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Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

May 21, 2013

Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.


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Skyy Vodka unveils 'Be Part of the Art' campaign

Collaboration campaign supports new Skyy Infusions Moscato Grape
May 20, 2013

Skyy Vodka, a brand of Campari America, San Francisco, announced the launch of its newest advertising and social media campaign, titled "Be Part of the Art," to support its new Skyy Infusions Moscato Grape vodka.


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Craft Brewers Conference grows

May 15, 2013

Just as craft beer continues to expand, the Craft Brewers Conference (CBC) & BrewExpo America has grown. Organized by the Brewers Association (BA), a non-profit trade organization based in Boulder, Colo., the CBC attracted 6,400 brewing professionals and approximately 440 exhibitors from March 26 to 29, in Washington, D.C.


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Coca-Cola ‘Gets the Ball Rolling’ for a fun, active summer

Company sets goal to inspire 3 million people by making activities and sports gear available all summer
May 14, 2013

Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.


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Miller Lite selects winners of its Miller Time Internship

May 14, 2013

After a nationwide search that began in March, Miller Lite, a brand of Chicago-based MillerCoors, selected the winners of its Miller Time Internship.


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Fruit2O launches app to help fans dial back social media over-sharing

May 14, 2013

Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.


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Construction begins on new $30 million Woodchuck cidery

100,000-square-foot cidery to more than double cider production capacity
May 10, 2013

Vermont Hard Cider Co. LLC, a wholly owned subsidiary of Ireland-based C&C Group plc, announced that construction is under way on its new, state-of-the-art cidery in Middlebury, Vt. The $30 million project is being built less than a mile from the current Middlebury facility, it says.


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Starbucks and GMCR form long-term partnership

Starbucks to support expansion of GMCR’s Keurig platform beyond North America
May 8, 2013

Seattle-based Starbucks Coffee Co. and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) signed an agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Starbucks- and Tazo-branded single-serve packs for use in GMCR’s Keurig single-serve brewing systems.


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Svedka launches colorful advertising campaign

May 7, 2013

Svedka Vodka, an import brand of Victor, N.Y.-based Constellation Brands, will launch a national integrated marketing campaign featuring outdoor, digital, social, print and experiential activations this month. The brand, which is imported by Spirits Marque One LLC, New York, will highlight in the new advertising campaign bold imagery that expresses the “possibilities that may unfold” with Svedka.


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