If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.
Thanks to a partnership between Fetzer Vineyards, Zipz Inc. and Centerplate, consumers at select Major League Baseball stadiums can enjoy a glass of wine while rooting for their favorite team.
Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.
Phillips Distilling Co. launched the new “be UV” advertising campaign for its UV Vodka brand. The tagline, “be UV,” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors, the company says.
As a follow-up to its popular “Make It With a Fireman” YouTube video, Beam Inc.’s Sauza Tequila brand released its new “Make It With a Lifeguard” video.
Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco de Mayo on May 5.
It’s often difficult to determine how much to pour for a full glass of wine at home. Plus, it’s too expensive for many consumers to purchase 750-ml bottles of fine wines.
Universal Music Canada and Crystal Head Vodka, the ultra-premium vodka founded by Dan Aykroyd, have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th anniversary gift set.
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