Sweepstakes for KISS End of the Road farewell tour part of launch
November 27, 2018
In collaboration with South Norwalk, Conn.-based Direct Wines Inc., Virgin Wines, Largo, Fla., is introducing the ultimate club for wine and music fans, the company says. Since the 1970s, Virgin has been a major force in the music world. Through Virgin Wines, the brand is bringing together wines from around the world and curated playlists for each bottle. Additionally, Virgin Wines is releasing an exclusive selection featuring bottles inspired by some of the legends of rock, it says.
Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.
Company purchases Reckless Love, Sunday Funday brands
November 21, 2018
Reckless Love and Sunday Funday wines join WX Brands’ group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
Bring Your Own Spirits encourages authenticity, diversity, brand says
November 20, 2018
SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.
Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.
Surf City Still Works launched Pierside Bourbon, a bourbon whiskey that pays homage to the surfers and oilfield roughnecks of Huntington Beach, Calif., the company says.