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Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.

Vita Coco and Captain Morgan announced joining forces to deliver a tropical tasting, ready-to-drink (RTD) canned cocktail: Vita Coco Spiked with Captain Morgan.

Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins. 

SIMI Wines announced the launch of its first-ever low calorie and low alcohol wine: Brightful Chardonnay. 

From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.

Amber Beverage Group (ABG) has launched a new addition to its KAH Tequila range: KAH Huichol Limited Edition, a collection of hand-decorated, beaded bottles. The series of individually numbered bottles is named after the native Mexican tribe who are creating these artworks.

Kentucky bourbon brand Four Roses, and OSMO Salt, purveyors of premium, chef-selected salt, debuted the latter’s first-ever spirit-infused flavor: OSMO x Four Roses Toasted Vanilla Bourbon Salt.

Speakeasy Co., San Diego, an eCommerce platform for alcohol brands, has received funding for its third seed round, with $6.8 million raised. The funding was led by InvestBev, an investment firm in the industry, with a portfolio including Siempre Tequila and Fyllo.

Premium Washington wine brand Browne Family Vineyards, Seattle, has partnered with environmental nonprofit One Tree Planted to create the Browne Forest Project. For each bottle of Browne Forest Project wine sold, a tree is proudly planted to help restore forests in the Pacific Northwest and beyond.

Reserva de la Familia, Jose Cuervo’s ultra-premium collection of artisanal small-batch tequilas, announced its 2023 collector’s box, designed by artists Rolando Flores and Gabriel Cázares of the Mexico-based Tercerunquinto Collective.