Changes come as spirits company approaches 80th anniversary
Just before its 80th anniversary, the former Heaven Hill Distilleries Inc. unveiled a new corporate name, Heaven Hill Brands, and a new logo that captures the Bardstown, Ky.-based company’s evolution from a leader in American whiskey production to the nation’s sixth-largest distilled spirits supplier, it says.
In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.
Harris Poll finds that beer is top choice for year-round consumption
Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.
As consumers purchase turkey, trimmings, desserts and beverages for their Thanksgiving meals, food and beverage retailers tend to see a bump in sales this time of year, according to Nielsen, New York.
Technomic highlights top beer, wine, spirits brands
The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.
In honor of the Evan Williams Bourbon Experience’s one-year anniversary, Heaven Hill Distilleries Inc. released a 2005 vintage Evan Williams Single Barrel Bourbon.
Six premium, luxury tequilas planned for 2014, 2015
Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.
Proceeds of wine purchase benefit Kershaw’s Challenge
OneHope Wine, Los Angeles, announced the launch of its Clayton Kershaw Signature Series varietal. This wine program was created to give influencers a platform to be used for a positive purpose, the company says.