Just before its 80th anniversary, the former Heaven Hill Distilleries Inc. unveiled a new corporate name, Heaven Hill Brands, and a new logo that captures the Bardstown, Ky.-based company’s evolution from a leader in American whiskey production to the nation’s sixth-largest distilled spirits supplier, it says.
“Although some people may still think of us primarily as a bourbon distiller, in reality, we are tremendously diverse, with brands in virtually every distilled spirits category,” said Heaven Hill Brands President Max L. Shapira in a statement. “Our new name and logo illustrate that broader identity and will properly position us for the next 80 years.”
Even though the new name reflects the company’s more diversified direction, it still retains “Heaven Hill” at its core, in reference to the company’s original American whiskey distillery and longstanding history, the company says. The new logo features an elegant, timeless silhouette of a bottle and rocks glass rendered in the company’s signature blue palette, it adds.
The new name and logo announcement kick off the company’s year-long 80th anniversary celebration. Founded in 1935 by the five Shapira brothers to produce and market bourbon and premium American whiskeys, the company today is run by the second and third generations of the Shapira family and expects soon to fill its seven millionth whiskey barrel.