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Luxco announced the launch of its limited release, ultra-premium bourbon series, Blood Oath. 

UV Vodka kicks off summer fun than with its latest flavor – UV Sangria

RS Lipman recently announced the release of its new award-winning Cielo Tequilas. 

Sonoma-Cutrer Vineyards, a brand of Brown-Forman Corp., Louisville Ky., and Make-A-Wish Greater Bay Area announced that the annual Wishes in Wine Country event collectively raised more than $936,000 to benefit children suffering from life-threatening illnesses this year. The event, which curates the best food and wine produced in Sonoma County, hosted 800 guests on the croquet lawns of Sonoma-Cutrer Vineyards on May 16, as part of the ongoing partnership, the companies say. This year, fundraising efforts were able to support a total of 24 wishes to children of the Greater Bay Area.

 TY KU Sake introduces the latest addition to its portfolio of premium sakes, Ty Ku Cucumber Sake. Brewed in the heartland of sake, Nara, Japan, TY KU Cucumber is made from premium Junmai sake infused with all-natural cucumber for a refreshingly crisp and low-calorie flavor, the company says.  

Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.

U.S. wine importer Palm Bay International announced the newest arrival from the Roscato wine family: Roscato Rosé Dolce. 

 Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901. 

Up-and-coming tequila company Alacrán Tequila released its latest ultra-premium anejo tequila, Alacrán Cristal.