Arizu family will continue to run and manage wine brand
December 18, 2018
Bodega Luigi Bosca | Familia Arizu, Mendoza, Argentina, announced that it has received a strategic investment from the Latin American fund of L Catterton, a global consumer-focused private equity firm.
Strongbow Hard Ciders, a brand of White Plains, N.Y.-based Heineken USA Inc., announced the launch of 100-calorie, 8.5-ounce slim cans in a 12-can variety pack with three flavor varietals. Available beginning January 2019, the Strongbow 100-calorie slim cans are positioned at the intersection of hard cider, canned wine and hard seltzer to offer alternative refreshment, the company says.
Smirnoff, a brand of Diageo North America, Norwalk, Conn., and its Smirnoff Seltzer brand announced the launch of a national contest for those traveling via airplane and the “middle seat” this holiday season. Smirnoff Seltzer saw an opportunity to bring its campaign hashtag #FunofaKind experience and take a stand for middle-seaters, it says.
Marketing program designed to reach millennial consumers
December 3, 2018
Gancia Sparkling Wines, a brand of New York-based Roust Americas, announces the launch of its new marketing platform drink beauty, which was created to appeal to millennial consumers.