Wine & Spirits

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From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year. 

Crook & Marker announced the launch of its latest innovation ― Lime Margarita ― a premium canned cocktail made with pure Blue Agave Tequilana and all natural ingredients. 

Prestige Beverage Group expanded its Kinky Beverage line with its latest edition: Fruit Punch. 

Just in time for International Women’s Day (March 8), Van Gogh Vodka will release a limited-edition hashtag #GoghGirl bottle designed by artist Ashley Price, known as Pinklomein in the art world. 

Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

Dogfish Head Distilling Co. announced the launch of its scratch-made, ready-to-drink (RTD) Canned Cocktails. 

Diageo North America is expanding the Baileys Original Irish Cream family with the release of Baileys Deliciously Light. 

As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country. 

Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap. 

PepsiCo, Purchase, N.Y., is shaking up the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcohol cocktail mixers with a vibrant personality that offers a shortcut to great-tasting-cocktails in seconds, it says.