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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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Bacardi Spiced Rum

BACARDÍ introduces Spiced Rum in time for fall

Relaunch paired with media partnerships across various platforms
September 8, 2020

BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.


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Rose All Day Spritz

Rosé All Day Spritz

September 8, 2020

Rosé All Day, a brand of About Biagio Cru Wines & Spirits, has launched its first organic spritz in both cans and bottles.


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Moet Hennessy joins DineOut NYC efforts

Brand teams up to support restaurants transitioning to outdoor dining
September 8, 2020

Moet Hennessy and nonprofits are working together to provide assistance to help restaurants in the New York City area safely transition to outdoor dining throughout the city.


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Jägermeister teams with NHL to elevate hockey fans game-watching experience

Prizes included smart TV, gift cards, TV subscriptions
September 7, 2020

Jägermeister, the NHL, and Men In Blazers on Ice are combining efforts to launch a sweepstakes that benefits hockey fans by providing prizes to help upgrade their game-watching experience this season.


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Nude Hard Seltzer

Nude Hard Seltzer

September 4, 2020

Canadian hard seltzer brand Nude Beverages has launched its Hard Seltzer nationwide in the United States.


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Brooks Winery
Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC
Barbara Harfmann
September 4, 2020

For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.


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Evolution Boxed Wine

Sokol Blosser Winery releases wine in 1.5-liter boxes

Winery introducing new branding to reflect its fun personality
September 3, 2020

Evolution 2019 Oregon Pinot Noir and Evolution 2019 Lucky No. 9 White Blend are packaged in 1.5-liter boxes that also feature a new contemporary look for the brand.


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Mamitas Hard Selltzers

Mamitas Tequila & Soda

September 2, 2020

Phusion Projects LLC launched Mamitas Tequila & Soda, a canned hard seltzer made with 100 percent real tequila available in four flavors: Lime, Paloma, Pineapple and Mango.


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Uncle Val's Gin, La Pivon Vermouth

Uncle Val’s Gins, La Pivón Vermouths

August 31, 2020

3 Badge Corp. launched Uncle Val's Peppered and Restorative Gins, which are crafted as more layered “food gins,” the company says.


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Brockmans Gin Gift Pack

Brockmans Gin unveils value-added gift pack

Kit includes bottle of gin, recipe booklet and Copa Glass
August 28, 2020

New York-based Brockmans Gin is introducing a value-added gift pack just in time for the fall and holiday gift-giving seasons.


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