Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.
In celebration of the United States’ 250th Anniversary (1776-2026), Casa Maestri has unveiled a limited, numbered edition Añejo tequila crafted as a tribute to this historic milestone.
Republic National Distributing Co. (RNDC) provided an update on a series of strategic transactions currently underway across its footprint as part of its ongoing evaluation of its business and market alignment.
Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.
Holla Spirits announced a bold refresh of its ready-to-drink Crush cocktail lineup, reinforcing the brand’s commitment to fun, flavor and quality, it says.
This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.
Potential transaction involves rights in Alaska, Oregon and Washington
April 27, 2026
Columbia Distributing and Republic National Distributing Company (RNDC) announced that they have entered into a non-binding letter of intent outlining proposed terms for Columbia to acquire certain wine and spirits distribution rights in Oregon and Washington, along with an asset arrangement in Alaska that would support a potential expansion of its Pacific Northwest footprint.
SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.
Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine.