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Beverage holidays encourage social media marketing

Tea Council of USA holds photo sharing sweepstakes on Twitter
Amanda Del Buono
February 15, 2017
Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.
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Teavana Craft Iced Tea

Starbucks releases Teavana RTD iced teas

New Hampshire, New York, Vermont and Missouri part of initial roll out
February 13, 2017

Seattle-based Starbucks Coffee Co., in partnership with St. Louis-based Anheuser-Busch, began shipping ready-to-drink (RTD) Teavana Craft Iced Teas to select grocery and convenience retailers in New Hampshire, New York, Vermont and Missouri.


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Mission Chart

Beverage sales vary across discount retailers

Expanded, healthy offerings drive foot traffic
Barbara Harfmann
February 10, 2017
As today’s consumers spend their dollars across more channels and store formats, retailers are facing increased competition for dollar share, experts note. Despite this fact, the overall discount retail channel performed “quite well” last year as dollar stores drove growth of nearly 7 percent, notes Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company.
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Krispy Kreme Coffee

Krispy Kreme introduces two new hot coffees

Consumers receive free doughnut with coffee purchase in February
February 1, 2017

Winston-Salem, N.C.-based Krispy Kreme Doughnuts Inc. announced an all-new, freshly brewed coffee designed to be the perfect complement to its Original Glazed doughnuts and other treats, the company says.


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Nestea RTD flavors

Nestea RTD Teas

January 23, 2017

On Jan. 30, Nestlé Waters North America is launching the reformulation of its Nestea line of ready-to-drink (RTD) teas. 


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Kollo

Kollo

January 17, 2017

Farmshop introduced a new line of premium, ready-to-drink (RTD) teas: Kollo. 


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