Juice & Juice Drinks

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Big Easy Blends introduced its self-titled ready-to-drink (RTD) pouches in new Welch’s Smoothies.  

Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment.

Commemorating a quarter century as a continuing partner of St. Jude Children’s Research Hospital, National Beverage Corp., Fort Lauderdale, Fla., implores others to join its mission to provide miracles for children stricken with life-threatening illnesses.

Rye Fresh Inc. introduced its line of cold-pressed beverages: Grow Raw Organic Lacto Fermented Juices.

As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.

San Diego-based Villager Goods launched Little Villager, a low-sugar and flavorful organic beverage for kids. Co-founded by active and health-conscious parents Josh Landan and Jeff Hansson, Villager Goods is also owned in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors.

Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.