In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.

PepsiCo Recycling announced the introduction of PepsiCo BottleLoop, a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste.

Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.

As recycling stakeholders work to educate and encourage more consumers to recycle this Earth Day and every day, new research reveals that consumers don’t necessarily understand some of the language commonly used.

In today’s fluid consumer packaged goods (CPG) market, where sustainability reigns supreme, many suppliers are taking a proactive approach to make the plastic, aluminum and glass materials the sustainable solution that beverage-makers seek.

The Sidel Group’s art designers present NUUK, a new recycled PET (rPET) water bottle concept, drawing inspiration from the purity of ice and its unique formations, the company says. 

With consumers and brands demanding more sustainability from packaging, manufacturers are innovating stretch and shrink labels to rise to the demand, incorporating creativity and even technology into the labels.

As consumers demand nutrition, ease of use and recyclability from their beverages, brands are seeking innovative caps and closures that help preserve functionality and promote sustainability.

CIR Flexible Packaging and the Barton Group LLC are working together on the patented licensing of the SqueezyStraw Dispensing Pouch. 

Alzamora Group offers a can packaging solution that is the first 100 percent biodegradable alternative to replacing the plastic in can packs, the company says.