Packaging Material - Articles - Page 22

The Best Beverage Packages of 2011

Beverage packages showcase beauty, functionality and sustainability

December 12, 2011

Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.

Labels take on new shapes

Labeling materials adapt to packaging forms and functions

Stephanie Cernivec

November 14, 2011

Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.

Education important for recycling efforts

Industry stakeholders work to increase recycling rates

October 14, 2011

The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.

Decoding mobile beverage technology

Stephanie Cernivec

September 12, 2011

The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.

Schools continue healthy focus

Beverages, packaging address school guidelines

Jessica Jacobsen

September 12, 2011

Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.

Recovering more recyclable materials

Industry works to fill the gaps in recycling

Elizabeth Fuhrman

July 11, 2011

Beverage companies are taking on new strategies in regard to the goals of their recycling initiatives. One would be hard pressed to find a beverage company not involved in recycling, but the industry continues to expand existing recycling programs. Craft brewer Boulevard Brewing Co., Kansas City, Mo., had to expand its recycling efforts in order to become a zero-landfill facility in January. In 2009, Boulevard’s Founder and President John McDonald, Chief Financial Officer Jeff Krum and Technical Director Mike Utz became co-founders and principals of Ripple Glass, a glass recycling company, to help close the loop in the brewer’s glass bottle consumption.

Coca-Cola sees green

Company’s 2020 Vision prioritizes sustainability

Jennifer Zegler

June 20, 2011

One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.

Sustainable goals for secondary packaging

New designs inspired by green initiatives

Kelly Rehan

June 20, 2011

The economy and the environment are at the top of many minds lately. Consumers don’t simply want to save a buck, but they also want to feel like they’re doing some good in the process.

MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage

Pan Demetrakakes

June 20, 2011

There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”

Packaging: Primary goes Beyond Basic

Variety of packaging types gives manufacturers choices.

Elizabeth Fuhrman

May 16, 2011

Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.