Ly Brothers Corp. Inc. introduced Vitamin + Fiber Water, a functional beverage that provides more than 7 grams of fiber in each bottle. The drink also contains vitamins C, B, A and has no preservatives or additives. The 20-ounce bottle is available in Guava Groove, OrangeUHappy, Mellow Mango, Pomehydrate, Lychee Luv and Peach Ecstasy flavors. Each bottle is priced at $1.99.
Soma Beverage Co. introduced Metroelectro Micronutrient Water, a bottled water that combines antioxidants, electrolytes and zinc without sweeteners or calories. The beverage is packaged in a 20-ounce bottle and retails for $1.29 to $1.59. Metroelectro is the company’s first brand extension since Mintwater released in 2004.
Anheuser-Busch Inc. launched Budweiser American Ale in September. The beer is brewed with caramel malted barley and dry-hopped with Cascade hops from the Pacific Northwest. The beer is amber colored and offers a sweet malt character with a noticeable citrus aroma, the company says. American Ale is available on draft, in 12-ounce bottles in six-packs and 22-ounce single-serve bottles. A six-pack retails for $9.
Honest Tea added Honest Ade Superfruit Punch with Yumberry and Goji Berry. Honest Ade Superfruit Punch combines antioxidant-rich berries with organic strawberry and pear juice, the company says. The beverage is low in sugar and also is USDA certified organic. The product is available in 16.9-ounce PET bottles that retail for $1.59. Honest Ade Superfruit Punch with Yumberry and Goji Berry comes as an addition to Honest Ade Pomegranate Blue, Cranberry Lemonade, Orange Mango with Mangosteen and Limeade flavors.
Global Beverage Innovations developed Anti-Ageing Water, a cosmeceutical water that contains VitRx dimethylaminoethanol (DMAE), 100-mg. of calcium and 220-mg. of magnesium. The beverage has a clear appearance and is neutral tasting and non-carbonated, the company says. The product is packaged in a 16.9-ounce bottle, and is said to improve blood circulation, fight constipation and promote natural weight loss, the company says. A bottle retails for $1.98.
9th Street Beverage, a non-alcohol subsidiary of Anheuser-Busch, began distributing Borba Skin Balance Aqua-less Crystallines and Borba Skin Balance Water, in packets and bottles, respectively. The packets are added to to a 16-ounce bottle of water for two servings, the company says. The packets and bottles offer antioxidants, vitamins and botanicals for skin-care benefits, such as clear complexion, smoother skin and help for dry, dehydrated skin. Borba Skin Balance Aqua-less Crystallines are available in four varieties: Clarifying, designed to help oily skin and pore cleansing; Age Defying, to help the appearance of aging skin, fine lines and wrinkles; Firming, to promote skin’s natural smoothness; and Replenishing, to diminish skin’s dryness and sensitivity. Borba retails for $2.99 a bottle and $28 for box of 14 packets.
Fuze Beverage Co. announced its commitment to bringing breast cancer awareness and education to consumers with its newest flavor Empower. The company donated $650,000 to Susan G. Komen for the Cure with the introduction of this beverage. The product is a Pomegranate Acai Berry flavor and contains antioxidants that are equal to one serving of vegetables. The product is available in 18.5-ounce and 16.9-ounce bottles and retails for $1.79.
Fuze also introduced Black and Green Tea. The product contains Acai Berry as well as vitamins C, E, B3, B5, B6 and B12. Antioxidants equal to two servings of vegetables are in each 18.5-ounce bottle, the company says.
PurBlu Beverages introduced a Give Strength addition to its Give water line. The addition is a vapor-distilled electrolyte-infused water and proceeds from the product will benefits the fight against muscular disorders, the company says. The Give line contributes 10 cents per bottle to charitable causes. Packaged in 23-ounce bottles, the waters retail for $1.29 to $1.49. PurBlu Beverages also announced that Give water will be available in four new markets, including Boston, Philadelphia, Kansas City, Mo., and Maine.
The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.
Check back throughout the month for additional content.