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Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.

Although cold temperatures often are a challenge for citrus crops, the practice of cold-pressing juices is helping Natalie’s Orchid Island Juice Co. continue to bring fresh, functional juices to market.

Ten years ago, Founders Brewing Co. moved to Grand Rapids, Mich. Since then, the now 20-year-old company has overtaken a full city block with its Grandville brewery and taproom. Outgrowing its space and with no room to expand at the location, last year Founders decided to expand beyond its main brewery to its own satellite facility on Hynes Street.

The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.

Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.

Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.