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As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.

Consumer interest in craft beers has caused an explosion in the beer category in 2014. This year, Anheuser-Busch Inbev took the top spot on Beverage Industry's compilation of the Top 100 beverage companies based on 2014 sales.

Smart technology, government mandates and consumer expectations are changing the face of the vending channel.

Tinkering with more than just the vintage distilling equipment it uses, the Cordtz father-son duo at Sonoma Cider infuses decades of industry know-how in its innovative cider production techniques.

For centuries, hot tea has been lauded as a healthy beverage due to its antioxidant content. These antioxidants are said to help boost metabolism and even fight cancer, according to a December 2014 report from IBISWorld, Los Angeles, titled "RTD Tea Production in the U.S."

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.

Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.