In the midst of COVID-19, consumers are even more interested in functional beverages that support immunity, digestive health and contain less sugar without sacrificing on taste.
Collaboration furthers brands commitments to sustainability, single-use plastic reduction
January 14, 2021
SodaStream and bubly, both entities within Purchase, N.Y.-based PepsiCo, joined forces to give consumer more ways to enjoy freshly made sparkling water.
Free Rain has released several flavors of its naturally enhanced sparkling water, which is infused with adaptogens to help enhance mental and physical function, it says.
#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
December 7, 2020
bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.
The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits.
PERRIER: PERRIER x MURAKAMI features original artwork by Japanese artist
September 14, 2020
PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release of PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami launched around the world.
Sparkling Ice sparkling waters, a brand of Seattle-based Talking Rain Beverage Co., showcased the packaging redesign of its Sparkling Ice +Caffeine, in all six flavors. Featuring a clean, bright and ombre-like design, this colorful refresh will roll out across the country beginning in October, the company says.
Contest praising hometown heroes to award winner $10,000
August 3, 2020
Sparkling Ice’s Cheers to Heroes contest celebrates America’s hometown heroes together with the Honor Flight Network has received more than 3,000 nominations of hometown heroes from 1,700 cities across the country to contend for $10,000.