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Home » energy drinks

Articles Tagged with ''energy drinks''

9268054-Vice-Guava0022.jpg

French Montana, Monster Energy join forces for new flavor

Rapper signs on to launch Zero Sugar Ultra Vice Guava
Staff Beverage Industry
October 19, 2024

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.


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C4 x The Hershey Co..png

C4 x Hershey collaboration

October 14, 2024

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.


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CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


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Bloom Nutrition New Sparkling Energy Drinks

Consumers show enthusiasm for natural energy solutions

Sustained energy needs prompt innovation from beverage-makers
Chloe Alverson
Chloe Alverson
September 23, 2024

The natural energy solutions market is growing as consumers turn to healthy and clean label alternatives for energy.


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CELSIUS Cherry Cola.png

CELSIUS Sparkling Cherry Cola

August 8, 2024

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 


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7-Eleven launches 7-Select Fusion Energy Beverage

Retailer also releases hydration beverage for immune support
Staff Beverage Industry
August 7, 2024

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.


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Bloom Nutrition’s Bloom Sparkling Energy Drinks

August 6, 2024

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage. 


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Yerbaé Peachy Mimosa Twist and Raspberry Sorbet

August 2, 2024

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.


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Celsisus Watermelon Lemonade.png

CELSIUS Sparkling Watermelon Lemonade, Sparkling Kiwi Strawberry

July 17, 2024

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.


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ZOA Green Apple

2024 State of the Beverage Industry: Category loyalists, newcomers keep energy drink market thriving

Health consciousness, fitness influencing new age energy solutions
Sabetta-Lauren.jpg
Lauren Sabetta
July 8, 2024

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.


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