The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.

At Mother Murphy’s we continue to come up with innovative ways to meet consumer demand for healthy, organic and clean-label beverages that trigger the consumer’s taste buds and drive brand loyalty.

As 2018 comes to a close, the editors of Beverage Industry want to highlight the Top 3 most-viewed beverage news headlines for the year. No. 1 was the announcement by SONIC's Drive-In, Oklahoma City, that it was releasing SONIC’s new Cookie Jar Shakes as part of its Summer Nights event.

Prinova USA, Carol Stream, Ill., a supplier of high-quality ingredients for the food, beverage, flavor and fragrance industries, announced the promotion of Cyndie Lipka from senior flavorist to master flavorist. 

Naturex, Avignon, France, announced that a scientific opinion in support of a safety requested extension was released by the European Food Safety Association to the European Commission for Naturex’s Talin, a natural extract from the fruit Thaumatococcus Danielli.

Remember when nothing said summer like sitting on Grandma's porch and sipping a tall glass of ice-cold lemonade? The pure sourness and simple ingredients made taste buds dance.

Sensient Flavors, a unit of Sensient Technologies Corp., released its Seasonal Selection portfolio.

Bell Flavors & Fragrances launched a new line of sweet to fiery-hot pepper flavors. Bell’s new pepper line encompasses flavor profiles from around the world including Mexico, Peru, the Middle East and Jamaica.