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Articles Tagged with ''Sazerac Co. Inc.''

Sazerac unveils new ready-to-drink cocktail lineup, The Spritz

New RTD cocktails launch in select markets with nationwide rollout in September

May 9, 2024

Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.

Fireball unveils ‘Hot Lids’ ahead of Kentucky Derby

Brand relaunches Small Batch Dragon Reserve to celebrate horse racing’s biggest event

Staff Beverage Industry

April 22, 2024

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

Sazerac signs deal to acquire BuzzBallz LLC

Merrilee Kick to stay on as CEO of ready-to-drink company, brands

Staff Beverage Industry

March 20, 2024

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.

Mango Shotta

June 9, 2023

Sazerac Company announced the launch of Mango Shotta, a mango-jalapeño-tequila shot, inspired by the traditional Mexican "mangonada" recipe, it says.

The Sazerac Co. expands spirits portfolio

Acquisition includes brands from Star Industries, Black Prince Distillery

January 2, 2019

The Sazerac Co., Louisville, Ky., has completed the purchase of a number of brands from Star Industries, Syosset, N.Y., and Black Prince Distillery, Clifton, N.J.

Sazerac Co. purchases 19 brands from Diageo

Purchase includes spirits, beer categories

November 12, 2018

Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.

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Articles Tagged with ''Sazerac Co. Inc.''

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