Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., is entering a new product category with the introduction of its chilled, ready-to-drink Simply smoothie fruit smoothies. The new beverage lineup offers an easy and convenient way to consume a healthy snack — nothing to chop, blend or clean up, the company says. Simply smoothie are available in three flavors: Strawberry Banana, Mango Pineapple and Orchard Berry.
Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment.
The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.
Cold-pressed juice brand sets goal of 2019 for 100 organic products
September 15, 2017
Evolution Fresh, a brand of Seattle-based Starbucks Corp., previewed its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconut milk and other functional ingredients.
The juice and juice drinks category has been challenged to maintain its share of the beverage market as consumers look for products that contain less sugar. On the upswing, juice concentrates experienced dollar sales increases of 4.5 percent for the 52 weeks ending May 14 in U.S. multi-outlets and convenience stores, and shelf-stable bottled juices were up 1.1 percent for the same timeframe, according to Chicago-based Information Resources Inc. (IRI). However, IRI data indicates that dollar sales for aseptic juices were down 0.7 percent, canned juices were down 1.6 percent and refrigerated juice/juice drinks were down 1.5 percent.
As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. “The juice/juice drinks sector has struggled during the past year,” says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc.