Across the total beverage spectrum, the results in volume, market share and profit have been less than desirable for the past three to five years at least. Many factors have affected increases and decreases; however, the cost of producing a case of sellable beverages for the market begs a major question: what is the total production cost for each case?
Which beverage package will consumers buy, under what conditions, when will they buy, how many will they buy and why will a purchase occur? These types of challenging questions confront most sales and marketing managers as they attempt to maximize sales and profit under many variable conditions.
As the nation’s largest privately held manufacturer, seller and distributor of Pepsi-Cola beverages, Pepsi Bottling Ventures (PBV), Raleigh, N.C., recognizes the importance of speed and efficiency for its operations.
Walking through the retail marketplace, observing the myriad beverage packages and visualizing the process that created what now is being observed, the magnitude and complexity of the process becomes evident.
Solutions catalog operates as matchmaking tool for beverage functions
December 16, 2016
Taking place Sept. 11-15, 2017, at Germany’s Messe München exhibition center and the adjacent ICM Internationales Congress Center München, drinktec will bring together companies large and small and attract visitors from all business areas.
Every segment in the beverage industry experiences constant change syndrome (CCS) at various times during product processing, packaging production, warehousing, pre-distribution and distribution as the supply chain unfolds each operating day.
Throughout the supply chain, materials movement (logistics) is a vital and operating-cost consuming issue. This is especially true in the beverage market because once a case of a beverage is packaged, it is actually available for the consumer; however, realistically, the case is handled many times before it reaches its final destination on store shelves. There is no value added by any movement beyond being placed in storage or loaded directly for delivery.
In many industries, the current broad frame reference seems to deal with an overall view of the supply chain with emphasis on distribution rather than specific areas covering processing, packaged production and related operations.