Sales from high-end premium and super-premium products are fueling a large portion of growth in the spirits industry. When it comes to the tequila segment, the same trend holds true. According to the Distilled Spirits Council of the United States, U.S. tequila volume from the high-end premium and super-premium sub-categories are up 238 and nearly 652 percent, respectively, from 2002 to 2015.
Who’s thirsty out there? It looks like the readers of Beverage Industry as they voted and named JUST Water as the Readers’ Choice New Product of the Month poll winner for November.
