Craft brewer plans to expand Freshest Beer Program by end of year
July 31, 2014
The Boston Beer Co. Inc., Boston, reported a net revenue increase of 28 percent to $231.6 million in the second quarter of 2014, up $50.3 million from the prior-year period.
Boston-based The Boston Beer Co. Inc. reported its first quarter 2014 net revenue totaled $183.8 million, an increase of $47.9 million or 35 percent compared with the prior-year period. The company attributes this growth to a 32 percent increase in core shipments. Net income for the first quarter was $8.3 million, an increase of $1.4 million from the first quarter of 2013, also primarily due to shipment increases that were partially offset by increased investments in advertising, promotional and selling expenses, and the impact of a favorable federal income tax settlement.
What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
The Boston Beer Co. chart released in celebration of National Lager Day
December 10, 2013
In celebration of National Lager Day, Dec. 10, Samuel Adams, a brand of Boston-based The Boston Beer Co., released an infographic detailing historical facts compiled by its brewers as well as survey results compiled by Wakefield Research, Arlington, Va.
It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.