Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013
The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.
Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.
Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.
Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.
I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.
Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., celebrated the feel-good moments of its tea fans around the world with the launch of Liptagram, its first global photo contest.
As part of The Pepsi Lipton Tea partnership, a joint venture between PepsiCo and Unilever, the Lipton brand launched Lipton Diet Green Tea Honey Ginseng and Lipton Half & Half Tea & Lemonade drinks.
Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., is celebrating the feel-good moments of its tea fans with the launch of Liptagram, its first global photo contest allowing Lipton fans around the world to share and connect.
Lipton Iced Tea, a brand of the Pepsi Lipton Partnership North America joint venture between Unilever Group, London, and PepsiCo, Purchase, N.Y., announced a new nationwide sweepstakes to get consumers on their feet and dancing.
Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.