Although craft beer case and dollar sales came in at a distant third to domestics and imports during the 52 weeks ending Dec. 29, 2013, in Information Resources Inc. (IRI)-measured channels, the burgeoning segment is making strides to garner more of that market share.
Consumers are more likely to buy a drink at a c-store while holiday shopping
As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.
The drug store channel showed higher-than-average growth last year with unit sales increasing 2.2 percent versus a retail industry average decline of 0.6 percent in food, drug, convenience and mass merchandise stores, excluding Walmart, according to Susan Viamari, consumer insights expert at Chicago-based SymphonyIRI Group.
Catalina Marketing Services announced that it is expanding its nationwide point-of-sale (POS) media network into convenience stores at the National Association of Convenience Stores Show in Chicago. The expansion follows a successful pilot program with technology partner Outsite Networks.
Convenience stores saw a sales growth of 2.6 percent in 2010, according to data from Euromonitor International, Chicago, which was a more robust increase than the grocery market overall during the same time period.
Occasion-based need states are predicted to drive shopping habits in the future, finds Beverage Industry's Managing Editor Jenny Zegler. Consumers are choosing beverages less by category and more by occasion-based need states, according to trend presentations at...