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Home » mixology

Articles Tagged with ''mixology''

Drizly announces mixology guide for holiday travel

Mile High Mixology Guide gives in-fight cocktail recipes
November 24, 2015

Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.


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Bols Maraschino Liqueur

May 1, 2015

 Lucas Bols released its Bols Maraschino Liqueur in the United States.  


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Skyy Barcraft

April 29, 2015

Skyy Vodka is helping consumers simplify their at-home mixology with the release of Sky Barcraft cocktail-inspired vodkas.


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How to bring value-minded consumers into your bar

Premium alcohol offerings drive growth in channel
Jennifer Storelli
April 10, 2015

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.


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Skyy Vodka launches Skyy Barcraft

Line extension inspires simple, at-home mixology
April 7, 2015

Skyy Vodka, a brand of San Francisco, Calif.-based Campari America, launched Skyy Barcraft, a line of cocktail-inspired vodkas in Watermelon Fresca, Margarita Lime and White Sangria varieties.


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Liquid Ice builds a brand through cocktail mixology

Energy drink brand to launch Liquid Ice Orange this summer
Jennifer Storelli
March 12, 2015

Although many beverages are launched as stand-alone products, Liquid Ice was launched with mixology in mind.


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NCB celebrates 30 years

Tradeshow adds beginner workshop, XS Bootcamp
January 30, 2015

The Nightclub & Bar Show (NCB) will celebrate its 30th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.


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SodaStream, 5-Hour Energy empower fans to become at-home mixologists

Johnnie Walker partners with award-winning bartender Charles Joly
Jennifer Storelli
August 15, 2014

Back in June, I had the pleasure of watching award-winning mixologist Charles Joly in action at Chicago’s The Aviary cocktail lounge.


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5-Hour Energy launches non-alcohol mixology contest

“Yummification” video contest asks fans to mix energy shots with an everyday beverage
July 8, 2014

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.


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SodaStream encourages mixology with new campaign

At-home beverage-maker brand invites fans to create cocktail or mocktail recipes and videos as part of its Ultimate Mixologist Contest
July 3, 2014

SodaStream USA, Mount Laurel, N.J., is continuing its ongoing mission to empower consumers by launching the Ultimate Mixologist Contest.


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