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Home » Scotch whisky

Articles Tagged with ''Scotch whisky''

Diageo launches Johnnie Walker Gold Label Reserve in US

Limited offering features balance of sweet fruits and creaminess with a light smoke, company says
October 22, 2013

Norwalk, Conn.-based Diageo North America, a division of Diageo plc, announced the U.S. release of Johnnie Walker Gold Label Reserve. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey, and its special bottling provides an unexpected yet stunning profile for a Scotch whisky, the company says. A multi-layered whisky, Gold Label Reserve offers a smooth balance of sweet fruits and creaminess with a light smoke, it adds.


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Glenfiddich Scotch whisky launches new global ad campaign

Advertising focuses on how family-owned business enables brand to retain character
October 11, 2013

Glenfiddich single-malt Scotch whisky, a product of New York-based William Grant & Sons, announced the U.S. launch of its new global advertising campaign.


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Marketing: Beverage companies set records, share heritage, promote sustainability

Ceviche Tapas Bar breaks the record for the world’s largest sangria
July 15, 2013

According to new research, Champagne does “go straight to your head,” in a manner of speaking.


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Scotch Whisky Association celebrates 100 years with museum exhibit

July 15, 2013

In honor of the Scotch Whisky Association’s (SWA) 100th anniversary, SWA brought together an array of images and artifacts, including images of whisky barrels being unloaded at the Broomielaw on the River Clyde in Scotland, classic advertising campaigns, and bottles from the last 100 years, from several Scotch whisky producers and enthusiasts for its “Scotch Whisky: From Grain to Glass” exhibition at the Mitchell Library in Glasgow, Scotland.


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Up Close With: Johnnie Walker

Whisky label takes blended approach to Scotch
July 10, 2013

In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.


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Dewar’s Highlander Honey

May 1, 2013

Bacardi U.S.A. Inc. launched Dewar’s Highlander Honey blended Scotch whisky.


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Label 5 launches WorldmiXperience Web series

Social media campaign follows fans on missions in New York City
April 15, 2013

New York-based Scotch whisky brand Label 5 launched its WorldmiXperience Web series, a social media campaign that follows a team of five global Label 5 fans as they spend five days in New York City. The series will broadcast daily on Label 5’s Facebook page and will be updated with photos, interviews and videos of the mission of the day.


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Scotch whisky exports hit record level

US remains top market with exports up 16 percent
April 2, 2013

Rising demand for Scotch whisky from both mature and emerging markets saw the value of exports grow for the eighth consecutive year, according to the Scotch Whisky Association (SWA), Edinburgh, Scotland. Exports of the alcohol beverage hit a record £4.3 billion or approximately $6.5 billion in 2012, an increase of 87 percent in the last 10 years, the SWA reports. Scotch whisky currently leads the way for British food and drink in overseas markets, forming about 80 percent of Scottish food and drink exports and a quarter of U.K. food and drink exports, it says.


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Ingredient artwork

July 17, 2012

 Ancnoc Highland Single Malt Scotch Whisky launched limited-edition packaging featuring illustrations by Peter Arkle.  


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Scottish Spirits Single Grain Scotch Whisky

November 7, 2011

Scottish Spirits Imports Inc. is launching its single grain Scotch whisky in a 12-ounce can this December.


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