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Home » Scotch whisky

Articles Tagged with ''Scotch whisky''

Benriach.png

Benriach Malting Season and Smoke Season

October 8, 2021

Benriach, a Scotland-based brand of Brown-Forman Corp., announced the U.S. debut of two expressions that reflect the traditional methods of Scotch whisky-making: Malting Season and Smoke Season.


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Sarah Graybill - The Last Drop

Johnnie Walker launches Keep Walking campaign

Creative campaign uses bold visuals to entice new demographics to try Scotch
Sarah Graybill
Sarah Graybill
January 21, 2020
In November, Johnnie Walker revealed its Keep Walking campaign inviting a new generation of whisky drinkers to explore their world’s possibilities with Johnnie Walker.
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Dewar’s announces new series of innovative cask-finished whiskies

Caribbean Smooth to be first release in whisky series
September 10, 2019

Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the launch of Dewar's Caribbean Smooth: Dewar's 8-year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask will be available in a 750-ml bottle with a suggested retail price of $21.99.


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Johnnie Walker GoT

Johnnie Walker: A Song of Ice & A Song of Fire

August 28, 2019

Johnnie Walker, a brand of Diageo North America, and HBO Licensing & Retail introduced two new Scotch whiskies to honor the legacy of HBO’s “Game of Thrones.” 


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Johnnie Walker GoT

Johnnie Walker celebrates ‘Game of Thrones’ legacy

Brand introduces two limited-edition Scotch whiskies
August 19, 2019

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, and HBO Licensing & Retail announced they are introducing two new Scotch whiskies to the realm in honor of the enduring legacy of HBO’s series “Game of Thrones.” A continued collaboration with HBO, the limited-edition whisky blends are inspired by the fictional houses of Westeros — House Stark and House Targaryen — and are successors to the White Walker by Johnnie Walker limited-edition blend that launched in 2018.

 

 


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Laphroaig Whiskey

Laphroaig Cairdeas Triple Wood Scotch Whisky

July 26, 2019

Laphroaig Distillery launched its latest limited-edition offering: Laphroaig Cairdeas Triple Wood Scotch Whisky.


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Glenlivet New

Glenlivet launches new brand initiatives

Initiatives include portfolio redesign, fresh ideas
May 6, 2019

The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.


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White Walker

White Walker by Johnnie Walker

October 9, 2018

Johnnie Walker, a brand of Diageo North America, unveiled White Walker, a collaborative, limited-edition Scotch whisky, in partnership with HBO hit series, “Game of Thrones.” 


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White Walker

Johnnie Walker releases ‘Games of Thrones’ Scotch whisky

White Walker by Johnnie Walker available while supplies last
October 1, 2018

In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.


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Grant's

Grant’s announces brand refresh

Refresh includes new packaging, campaign
September 10, 2018

William Grant & Sons Ltd., North Lanarkshire, United Kingdom, announced a global brand refresh which includes new packaging and a renaming of its signature blend, a refined portfolio and a new direction for its communication’s campaign, the company says.


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