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Home » Diet Coke

Articles Tagged with ''Diet Coke''

Bud Light

Bud Light, Hacker-Pschorr release redesigned packaging

Diet Coke, Korbel release limited-edition packaging designs
March 15, 2016

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.


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Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans
February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent. 


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Coca-Cola announces One Brand marketing strategy

Global program unites five brands
January 19, 2016

For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.


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Beverage brands launch digital marketing campaigns

Diet Coke and Heineken utilize digital efforts
November 16, 2015

The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes.


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The Coca-Cola Co. announces return of Share a Coke campaign

Personalized packaging to include four times as many names as last year
April 14, 2015

Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says. 


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Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
Jennifer Storelli
September 15, 2014

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Coca-Cola replaces logo with Top 250 millennial, teen names

Share a Coke campaign invites fans to find bottles with friends' names
August 15, 2014

As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.


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Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes
Jennifer Storelli
July 16, 2014

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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The Coca-Cola Co. launches Diet Coke Frost slushy

New CSD brand release marks brand’s first frozen beverage offering
February 26, 2014

Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.


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