Craft soda brand also plans fall/winter variety pack
Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.
White Rock Beverages grows, evolves into niche markets
Around the 1900s, the White Rock brand was almost synonymous with “water,” says Larry Bodkin, president of Whitestone, N.Y.-based White Rock Beverages. It was even larger than Coca-Cola and Pepsi at the time, he claims. In fact, White Rock water was used instead of church-supplied holy water at Gloria Vanderbilt’s christening; White Rock was featured at the coronation of England’s King Edward VII; and Charles Lindbergh launched his historic flight from New York to Paris by smashing a bottle of White Rock sparkling water over his plane, the company says.