Monster energy - Articles - Page 2

Rehab Monster Watermelon

June 14, 2022

Monster Energy Corp. announced a new flavor is joining the Rehab Monster lineup: Watermelon. The new energy drink is packed with added functional benefits to restore energy and conquer fatigue, the company says.

Monster Beverage Corp. to acquire CANarchy Craft Brewery Collective

Transaction provides springboard for Monster to enter alcoholic beverage sector

January 17, 2022

Monster Beverage Corp., Corona, Calif., has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio.

Monster Energy partners with Apex Legends for exclusive cans

Limited-edition packaging available through December

October 1, 2021

Monster Energy is giving consumers more ways to experience the brand in the gaming world with its launch of limited-edition Apex Legends cans available in-store nationwide through December.

Monster Energy named official energy drink of BIG3

BIG3 players, coaches will be featured in Monster Energy POS promotions

March 31, 2021

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league.

Monster Energy Ultra Gold

February 8, 2021

Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold.

Monster Energy Ultra adds Gold variety to lineup

Pineapple flavor available nationwide

January 27, 2021

Monster Energy, a brand of Monster Beverage Corp., Corona, Calif., announced its latest addition to the Monster Energy Ultra family: Ultra Gold.

Nielsen honors Monster Energy’s Juice Monster Mango Loco as Breakthrough Innovator

Elevated juice blend reminiscent of “Dia De Los Muertos”

November 4, 2020

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers.

Monster Energy, Street Artist RISK partner for ‘Khaotic’ giveaway

Juice Monster unveils new flavors, car giveaway campaign

October 12, 2020

Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.

Java Monster Farmer’s Oats

November 5, 2019

Monster Energy Co. has released its newest Java Monster flavor Farmer's Oats, which boasts oat milk as a key component and a plant-based ingredient deck.