Explore the growing demand for nootropic products through the latest market trends, formulation opportunities, and clinical research. Gain insights into a newer botanical ingredient called guayusa, which can enhance cognitive performance. 

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.

Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.

Vitamin C has been known for its functional health benefits in energizing the body, boosting immunity, and providing structural support, such as helping to form cartilage, bone, and collagen. Vitamin C also has antioxidant properties protecting cells from damage caused by free radicals.

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the in-person return of The Beverage Forum. 

Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!